Most of the websites I create are built using PHP and MySQL. PHP is one of the web’s most popular scripting languages and can be used to build nearly everything from small scale sites to large corporate sites. MySQL is another popular technology used for creating and managing database systems that when paired with PHP can give your website powerful functionality. Another tool that I use is called CodeIgniter, a PHP framework that allows me to create complex websites in less time, and that’s always nice!
When it comes to design I like things clean and user-friendly. I write standards-compliant XHTML and CSS that is cross-browser compatible, meaning it will display the same in various browsers such as Internet Explorer, Safari or FireFox. I lay out my sites using CSS without the use of tables. Tables are an outdated way of developing websites. Tableless design keeps your website more organized for future updates and allows search engines to better index your site. I use Photoshop to create my graphics and logos.
As I’ve said before, completing the development of your site is really only the beginning. A website isn’t worth anything if no one visits it. There are many things that should be done for any website, new or old, including building links, search engine submissions, article writing, press releases and so on. Pay-per-click ad campaigns are another valuable tool that should be created with care in order to get the most return on investment. Contact me to help set up campaigns across Google Adwords, Yahoo Search Marketing, or social networks like Facebook, YouTube, or Twitter.
The majority of internet users find what they are looking for by using popular search engines such as Google and Yahoo. The success of your business can hinge greatly on whether or not your site is displayed in search results when people type in certain keywords that relate to your website. There are steps that you can take to increase the chances that your site will be displayed instead of someone else’s. Contact me to find out more.
I offer a full service of e-commerce solutions – everything from merchant accounts to payment processing using popular gateways such as PayPal, Authorize.net and others. When it comes to shopping carts, I’m capable of creating a custom solution from scratch, or I can set up, customize, and administer popular solutions like Zen Cart and others. I can also set up an affiliate program for your online product so that you can turn others into your own personal sales reps!
- Tracking your website visitors allows you to see where they are coming from so that you can focus your advertising efforts. Contact me to learn about Google Analytics and Webmaster Tools.
- Blogs are very popular on the internet today, and for good reason. Blogs can help promote your site and help establish a relationship with your visitors. I can set up and customize a WordPress blog or incorporate one into your website.
- Forums are another great way to create a buzz and attract visitors to your site. Contact me to set one up.